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How Social Media Can Help or Hinder Your College Admission

How Social Media Can Help or Hinder Your College Admission

We have written about this topic before, but the importance of what is on your social media accounts continues to be an important aspect when it comes to college admissions.

According to a recent article by Donna Spann, admissions officers are very savvy when it comes to social media and a growing number of them research potential college prospects through his or her social media accounts.

A survey done in 2013 reported that 30% of admissions officers found information that was detrimental to an applicant’s chances. And, with the increasing use of social media over the last two years, that number is most likely higher.

In addition, college admissions officers are watching student’s online interactions to see how much a prospective student interacts with their college.

Last week, during the Southeastern Conference college football media days, University of Arkansas head football coach Bret Bielema told reporters that he monitors recruits’ social media accounts as part of the recruiting process.

Spann offers these tips about your social media accounts:

1. Clean up your profiles

Remember that anything you post online could come back and haunt you. This includes pictures posted by others who tag you.  And even if you think your profile is private or locked, someone might be about to locate your comments or pictures through one of your friends.

Also note that what may seem innocent to you can be taken out of context. An admissions officer may not get your “sarcasm.” So when in doubt, be smart and use your common sense.

Bielema added, “If you have a social media nickname or something on your Twitter account that makes me sick, I’m not going to recruit you. I’ve turned down players based on their Twitter handles. I’ve turned down players based on Twitter pictures.”

2. Get involved with the colleges that you are interested in

Once you have narrowed down your list of potential colleges, get involved with each online. This could be through Facebook, Instagram, Twitter, and/or Pinterest. Try to follow the colleges’ accounts and actively like or comment on topics of interest.

This will show admissions officers that you have a demonstrated interest in their college, which is becoming a more important factor in the admissions process.

3. Do you have a “professional sounding” email?

Make sure you have an email that is professional and preferably incorporates your name. It should be something neutral and adult since you will be using it with the admissions office, future professors, and references.

4. Once you have applied to a college, stay active

After you apply to a college, log into your account regularly as this again shows your interest. It is also a great idea to check your email every day as this is how the college will contact you and keep you informed.

At Advanced College Solutions, Inc., we offer a variety of programs that will prepare you for the college admissions process. Please give us a call so we can get you started on your college journey.